AS · est 2005KristiansandParent · 3 subsidiarieswas MAGIC STORE AS →2020
Brreg · companies
Employees—
CEO · since—
Chair · since—
headcount series appears after two register changes
Roles from Brreg, shown for business contact only. No birth date is shown or exported (purpose limitation, GDPR Art. 6(1)(f)).
Brreg · company_people
NOK, amounts in thousands
| 2024 | 2025 | ||
|---|---|---|---|
| Revenue | 2 004 | ||
| Operating result | −815 | −2 112 | |
| Result before tax | −1 018 | 152 | |
| Net result | −1 018 | 152 | |
| Total assets | 12 242 | 6 137 | |
| Equity | 5 118 | 3 827 |
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | ||
|---|---|---|---|---|---|---|---|
| Revenue | 2 004 | ||||||
| Operating result | −815 | −2 112 | |||||
| Result before tax | −1 018 | 152 | |||||
| Net result | −1 018 | 152 | |||||
| Total assets | 12 242 | 6 137 | |||||
| Equity | 5 118 | 3 827 |
Regnskapsregisteret · company_revenue · FY2025 (company)
register ledger · money
| 2026-07-23 | reg | accounts_filed: sisteInnsendteAarsregnskap | 2024 -> 2025 |
| 2024 | 2025 | ||
|---|---|---|---|
| ZARO AS | 45 | 45 | — |
| CAMO HOLDING AS | 22 | 22 | — |
| WATERFALL CAPITAL AS | — | — | — |
| OXIDANE VENTURE AS | 14 | 14 | — |
| PURENORWAY INTERNATIONAL AS · self | — | 11 | — |
| SKIBÅSEN 28 AS | 1 | 1 | — |
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | ||
|---|---|---|---|---|---|---|---|
| ZARO AS | 51 | 47 | 45 | 45 | 45 | 45 | — |
| CAMO HOLDING AS | 25 | 23 | 22 | 22 | 22 | 22 | — |
| WATERFALL CAPITAL AS | 16 | — | — | — | — | — | — |
| OXIDANE VENTURE AS | — | 15 | 14 | 14 | 14 | 14 | — |
| PURENORWAY INTERNATIONAL AS · self | — | — | — | — | — | 11 | — |
| SKIBÅSEN 28 AS | 2 | 1 | 1 | 1 | 1 | 1 | — |
Aksjonærregisteret · company_ownership · 2025 · both directions
register ledger · owners
| 2025-12-31 | own+ | PURENORWAY INTERNATIONAL AS acquired 10.8 pct | |
| 2021-12-31 | own+ | OXIDANE VENTURE AS acquired 14.8 pct | |
| 2021-12-31 | own− | WATERFALL CAPITAL AS exited (held 16.0 pct) |
| 2024 | 2025 | 2026 | |
|---|---|---|---|
| auditor KRAFT RÅDGIVNING OG REVISJON AS 2026-06-23 | ● | ||
| accountant VIEGO REGNSKAP AS 2026-06-23 | ● |
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | |
|---|---|---|---|---|---|---|---|
| auditor KRAFT RÅDGIVNING OG REVISJON AS 2026-06-23 | ● | ||||||
| accountant VIEGO REGNSKAP AS 2026-06-23 | ● |
Brreg · company_org_roles
No recorded tender wins.
Relevant open tenders — matched · NACE 46.900 ↔ CPVsubscribers sharpen matches with per-company keywords
open-tender matching (NACE ↔ CPV) awaits Intelligo's open-tenders view
Doffin/TED · company_tender_wins · 2026-08-20
No job ads on record in the last 12 months.
NAV Arbeidsplassen · company_job_ad_months
Group revenue kr 22.3MGroup net kr -6MTenders won 0Rolled up across the parent + 3 subsidiaries — Magic Store AS alone is kr 21.5M.
rollup estimate · filed konsernregnskap not yet in Intelligo
| Pure Norway Water AS | 100% | Wholesale of beverages | kr 828k |
| Magic Store AS | 100% | Non-specialised wholesale trade | kr 21.5M |
| Purenorway License AS | 100% | Leasing of intellectual property and similar products, except copyrighted works | |
| Purenorway International AS | 10.8% | ||
| Syversen Group AS | 7.7% |
Aksjonærregisteret · company_ownership · 2025 · both directions
FY2025audit: No reservationsKraft Rådgivning og Revisjon AS0 full-time equivalentssigned: Jon Deviken, Oystein Frustol
Regnskapsregisteret (årsberetning) · company_annual_reports
10 notes from the report
| Audit opinion | The auditor issues an unmodified opinion that the accounts give a true and fair view as at 31 December 2025. | “gir arsregnskapet et rettvisende bilde av selskapets finansielle stilling per 31. desember 2025” |
| Staff numbers | The company has no employees; 0.00 man-years in the financial year. | “Selskapet har ikke ansatte.” |
| Share capital | Share capital consists of 11 367 shares of NOK 36, totalling NOK 409 212, unchanged from prior year. | “Selskapskapital (11 367 aksjer a kr 36 ) 409 212 409 212” |
| Sale process | The shares in Magic Store AS, previously a 100% owned subsidiary, were sold in 2025 with a gain recognised as income from investment in subsidiary. | “Aksjenei Magic Store AS, tidigere 100 % eid datterselskap,er solgti2025.Gevinst ved salget er vist som” |
| Subsidiary | Shares in Syversen Group AS (Fredrikstad, 7.72%) were acquired in 2025 at a book value of NOK 4 000 000. | “Aksjene i Syversen Group AS er kjopt i 2025.” |
| Pledge or guarantee | Debt to credit institutions of NOK 1 536 765 (prior year 1 920 956) is secured by pledge, while no assets are stated as pledged security. | “Bokfortgjeldsomersikretvedpant oglignende Gjeld til krediinstitusjoner 1536 765 2025 1920956 2024” |
| Related party | The notes disclose balances with related parties, including receivables from PURENorway License AS and payables to Magic Store AS, Zaro AS and Oxidane Venture AS. | “Note 6 Mellomvaerendetilnaerstaende” |
| Impairment | An impairment of NOK 995 000 was recognised on intangible assets in the year. | “Arets nedskrivning 995 000” |
| Capitalised R&D | Capitalised development (the PURENorway concept) is carried at NOK 1 996 000 against NOK 3 530 000 the prior year, amortised linearly over 10 years. | “Utvikling Immaterielleeiendeler 1 996 000 3 530 000” |
| Other | The company holds treasury shares recognised at NOK -44 352 in equity, acquired during the year. | “Beholdning av egne aksjer -44 352 o” |
registered 2005-04-28post@magicstoreas.no · 38 04 40 30
Brreg · companies
register ledger · 14 events
| 2026-07-23 | reg | accounts_filed: sisteInnsendteAarsregnskap | 2024 -> 2025 |
| 2025-12-31 | report | Audit opinion | The auditor issues an unmodified opinion that the accounts give a true and fair view as at 31 December 2025. — gir arsregnskapet et rettv... |
| 2025-12-31 | report | Staff numbers | The company has no employees; 0.00 man-years in the financial year. — Selskapet har ikke ansatte. |
| 2025-12-31 | report | Share capital | Share capital consists of 11 367 shares of NOK 36, totalling NOK 409 212, unchanged from prior year. — Selskapskapital (11 367 aksjer a k... |
| 2025-12-31 | report | Sale process | The shares in Magic Store AS, previously a 100% owned subsidiary, were sold in 2025 with a gain recognised as income from investment in s... |
| 2025-12-31 | report | Subsidiary | Shares in Syversen Group AS (Fredrikstad, 7.72%) were acquired in 2025 at a book value of NOK 4 000 000. — Aksjene i Syversen Group AS er... |
| 2025-12-31 | report | Pledge or guarantee | Debt to credit institutions of NOK 1 536 765 (prior year 1 920 956) is secured by pledge, while no assets are stated as pledged security.... |
| 2025-12-31 | report | Related party | The notes disclose balances with related parties, including receivables from PURENorway License AS and payables to Magic Store AS, Zaro A... |
| 2025-12-31 | report | Impairment | An impairment of NOK 995 000 was recognised on intangible assets in the year. — Arets nedskrivning 995 000 |
| 2025-12-31 | report | Capitalised R&D | Capitalised development (the PURENorway concept) is carried at NOK 1 996 000 against NOK 3 530 000 the prior year, amortised linearly ove... |
| 2025-12-31 | report | Other | The company holds treasury shares recognised at NOK -44 352 in equity, acquired during the year. — Beholdning av egne aksjer -44 352 o |
| 2025-12-31 | own+ | PURENORWAY INTERNATIONAL AS acquired 10.8 pct | |
| 2021-12-31 | own+ | OXIDANE VENTURE AS acquired 14.8 pct | |
| 2021-12-31 | own− | WATERFALL CAPITAL AS exited (held 16.0 pct) |
Skiwo · company_events