Try AS

980 129 942 ↗Activities of advertising agencies
identity
AS · est 1998OsloParent · 9 subsidiaries
Brreg · companies
Employees248
CEO · since2024-07-05Sindre Kaare Beyer
Chair · since2025-09-30Kjetil Dyrendahl Try
  • 2026-03-13: 271
  • 2026-05-14: 273
  • 2026-07-18: 252
  • 2026-07-25: 252
  • 2026-08-13: 248
Roles from Brreg, shown for business contact only. No birth date is shown or exported (purpose limitation, GDPR Art. 6(1)(f)).
Brreg · company_people
9 registered roles
Daglig lederSindre Kaare Beyer Multiple boards2024-07-05
Styrets lederKjetil Dyrendahl Try Multiple boards2025-09-30
StyremedlemKnut Brundtland Multiple boards2025-09-30
StyremedlemErik Theodor Jakobsen Multiple boards2025-09-30
StyremedlemNina Brekke Øktedalen Multiple boards2025-09-30
StyremedlemRikke Kathrine Tobiasson Reinemo Multiple boards2025-09-30
StyremedlemCecilie Garfalk Multiple boards2025-09-30
StyremedlemCamilla Bjørnhaug Multiple boards2025-09-30
StyremedlemLars Erik Stugemo2025-09-30
register ledger · people
2026-08-13regemployees_change: employees252 -> 248
2026-07-25regemployees_change: employees273 -> 252
2026-07-18regemployee_change: antallAnsatte273 -> 252
2026-05-14regemployee_change: antallAnsatte271 -> 273
2026-03-13regemployee_change: antallAnsatte268 -> 271
NOK, amounts in thousands
20242025
Revenue364 054
Operating result11 131
Result before tax18 869
Net result16 032
Total assets313 417
Equity244 857
202020212022202320242025
Revenue417 300398 924364 054
Operating result15 8809 21811 131
Result before tax100 99541 63118 869
Net result91 68032 69216 032
Total assets462 125342 798313 417
Equity239 156238 234244 857
filed group accounts (konsernregnskap)
20242025
Revenue1 557 992
Operating result−1 921
Result before tax−2 082
Net result−8 823
Total assets329 693
Equity74 944
202020212022202320242025
Revenue1 321 9831 261 5731 557 992
Operating result25 35422 958−1 921
Result before tax25 32623 168−2 082
Net result15 12312 554−8 823
Total assets390 469341 462329 693
Equity109 46586 97374 944
Regnskapsregisteret · company_revenue · FY2024 (company)
register ledger · money
2026-08-03regaccounts_filed: last_annual_accounts_year2024 -> 2025
owners
20242025
TRY HOLDING AS 5555
MORPOL INVEST AS
ESDU AS 11
TRY AS · self24
PRECA AS 11
PIERO AS 10
EGIL AS 22
LARS JOACHIM AS 22
JKG AS 11
LKH AS 11
+ 42 smaller holders
202020212022202320242025
TRY HOLDING AS 5756555555
MORPOL INVEST AS 1011
ESDU AS 611111
TRY AS · self0024
PRECA AS 411111
PIERO AS 311110
EGIL AS 22222
LARS JOACHIM AS 22222
JKG AS 211111
LKH AS 211111
+ 42 smaller holders
Ownership chain · ultimate → thisFERD HOLDING AS 100%FERD AS 100%FERD VEKSTPARTNER AS 100%TRY HOLDING AS 55%self
Aksjonærregisteret · company_ownership · 2025 · both directions
stewards
202420252026
auditor PRICEWATERHOUSECOOPERS AS 2026-06-23
accountant
2020202120222023202420252026
auditor PRICEWATERHOUSECOOPERS AS 2026-06-23
accountant
Brreg · company_org_roles
Won · 5 procurements · one row per procurement
2023-08 → 2026-08
2026-02-08Norad – Direktoratet for utviklingssamarbeidNorad – Direktoratet for utviklingssamarbeid Doffin 2026-102693kr 8.1M
2025-11-14Vygruppen ASVygruppen AS Doffin 2025-116895kr 300M
2025-10-24Norsk Tipping ASNorsk Tipping AS Doffin 2025-115319
2025-09-25Entur ASEntur AS Doffin 2025-113726kr 20M
2025-07-10Statens vegvesenStatens vegvesen Doffin 2025-110946
Relevant open tenders — matched · NACE 73.110 ↔ CPV
subscribers sharpen matches with per-company keywords
open-tender matching (NACE ↔ CPV) awaits Intelligo's open-tenders view
Doffin/TED · company_tender_wins · 2026-08-14
register ledger · tenders
2026-02-08wonWon: Norad – Direktoratet for utviklingssamarbeidNorad – Direktoratet for utviklingssamarbeid · kr 8.1M
2025-11-14wonWon: Vygruppen ASVygruppen AS · kr 300M
2025-10-24wonWon: Norsk Tipping ASNorsk Tipping AS
2025-09-25wonWon: Entur ASEntur AS · kr 20M
2025-07-10wonWon: Statens vegvesenStatens vegvesen
hiring
No job ads on record in the last 12 months.
NAV Arbeidsplassen · company_job_ad_months
website
URL · crawledtry.no 2026-07-31
AI filesno llms files · open
Stackhubspot · no
Web · company_sites
group · owns
100%
Tre Bergen AS 100%Computer consultancy and computer facilities management activitieskr 20.2M
Try Dig AS 100%Computer programming activitieskr 120.6M
Apt AS 100%Computer programming activities
100%2 tender winskr 643.7M
Try Pluss AS 100%Business and other management consultancy activitieskr 2.28M
100%12 tender winskr 155.2M
T/A Pol AS 88.0%Activities of advertising agencieskr 69.6M
Try Schjærven Media AS 51%Activities of advertising agencieskr 726.5M
Try AS 4.0%
Try Ansatt Invest AS 1.9%
Pol Ansatt Invest AS 1.1%
Aksjonærregisteret · company_ownership · 2025 · both directions
FY2024Dividend kr 9.67M370 full-time equivalentssigned: Sindre Kaare Beyer, Kjetil Dyrendahl Try, Erik Theodor Jakobsen, Knut Brundtland, Rikke Kathrine Tobiasson Reinemo, Nina Brekke Oktedalen, Lars Stugemo, Cecilie Garfalk, Bente Stray
Regnskapsregisteret (årsberetning) · company_annual_reports
16 notes from the report
Going concernThe board confirms the going concern assumption is in place for the company and the group.“at forutsetningen for fortsatt drift er til stede.”
DividendThe board proposes NOK 9 669 100 in dividend out of the parent's profit of NOK 14 645 073, the remainder to other equity.“Styret i Try AS foreslar at arets overskudd pa NOK 14 645 073 disponeres slik:”
RemunerationNote 2 discloses salary and other benefits to the CEO of the parent/group, totalling NOK 2 791 404.“Lan / ytetser ti lecende personer Deglg leder morseska/konsem Lenn 651 822 2024”
Related partyNo loans or security have been granted to the CEO or board members.“Det er lkke yt Ian ele sillet sikertheti foe for dagig Iederelle styremedlemmer”
Pledge or guaranteeGroup companies are jointly liable for drawings on the group cash-pool account, limited to NOK 45 million.“Solidararsvaret er begrerset opad til 45 mill.”
Pledge or guaranteeNote 11 lists book value of assets pledged as security for debt (receivables and operating assets).“Den boifert verd a erendeler sillet som sikethet for dennegelden er:”
OtherThe group has taken out liability insurance covering the board and CEO of all group companies with NOK 10.0 million cover.“Konsermethar tegnet ansvarsforsikring forstyret og daglig leder som inkluderer alle selskaper i”
Post balance sheet eventNo events after the balance sheet date affecting the group's position or result.“Det har ikke inntruffet forhold eter regnskapsarets slutt som har betydning”
Share capitalShare capital consists of 142 251 shares of NOK 2, total NOK 284 502, split in ordinary and B shares.“Koesernet har 142 251 akser a kr 7, samlet aksjekapita tgjer kr 284 502”
Ownership43% of all group employees were shareholders at 31.12.2024, with 52% of shareholders being women.“Per 31.12.2024 var 43 % av alle ansatte i TRY-konsernet aksjonaerer.”
Staff numbersGroup man-years fell from 407 in 2023 to 370 in 2024.“Artallarverk 370 407”
Capitalised R&DThe company and group state they have no material research and development activities.“Selskapet og konsernet har ikke vesentlige aktiviteter knyttet til forskning og utvikling.”
RestructuringCost increases relate mainly to restructuring costs from capacity adjustments and structural changes.“omstillingskstnaderforbindesemedjusteringakapasitegstrukturelleendringer,samtkin”
SubsidiaryNegative investing cash flow is largely explained by the acquisition of a new app-developing subsidiary as part of the group's technology strategy.“forklaresistor grad av investeringeniet nytt datterselskap som utvikler apper.Oppkjopet er en folge”
Loan or financingThe group's overdraft facility was unused at year-end and interest rate exposure is limited to the credit facility.“trekkes pa ienkelte tilfeller.Ved utgangen avregnskapsaret varkonsernets kassekreditfasilitet”
OtherSick leave in Try AS was 2.5% in 2024 and the working environment is considered good.“Sykefravaret i Try AS var 2,5 % i 2024.”
register
registered 1998-10-05try@try.no · 22 40 05 00
Brreg · companies
register ledger · 24 events · 6 series/meta rows folded into the charts
2026-08-13regemployees_change: employees252 -> 248
2026-08-03regaccounts_filed: last_annual_accounts_year2024 -> 2025
2026-07-25regemployees_change: employees273 -> 252
2026-07-18regemployee_change: antallAnsatte273 -> 252
2026-05-14regemployee_change: antallAnsatte271 -> 273
2026-03-13regemployee_change: antallAnsatte268 -> 271
2026-02-08wonWon: Norad – Direktoratet for utviklingssamarbeidNorad – Direktoratet for utviklingssamarbeid · kr 8.1M
2025-11-14wonWon: Vygruppen ASVygruppen AS · kr 300M
2025-10-24wonWon: Norsk Tipping ASNorsk Tipping AS
2025-09-25wonWon: Entur ASEntur AS · kr 20M
2025-07-10wonWon: Statens vegvesenStatens vegvesen
2024-12-31reportGoing concernThe board confirms the going concern assumption is in place for the company and the group. — at forutsetningen for fortsatt drift er til ...
2024-12-31reportDividendThe board proposes NOK 9 669 100 in dividend out of the parent's profit of NOK 14 645 073, the remainder to other equity. — Styret i Try ...
2024-12-31reportRemunerationNote 2 discloses salary and other benefits to the CEO of the parent/group, totalling NOK 2 791 404. — Lan / ytetser ti lecende personer ...
2024-12-31reportRelated partyNo loans or security have been granted to the CEO or board members. — Det er lkke yt Ian ele sillet sikertheti foe for dagig Iederelle st...
2024-12-31reportPledge or guaranteeGroup companies are jointly liable for drawings on the group cash-pool account, limited to NOK 45 million. — Solidararsvaret er begrerset...
2024-12-31reportPledge or guaranteeNote 11 lists book value of assets pledged as security for debt (receivables and operating assets). — Den boifert verd a erendeler sillet...
2024-12-31reportOtherThe group has taken out liability insurance covering the board and CEO of all group companies with NOK 10.0 million cover. — Konsermethar...
2024-12-31reportPost balance sheet eventNo events after the balance sheet date affecting the group's position or result. — Det har ikke inntruffet forhold eter regnskapsarets sl...
2024-12-31reportShare capitalShare capital consists of 142 251 shares of NOK 2, total NOK 284 502, split in ordinary and B shares. — Koesernet har 142 251 akser a kr ...
2024-12-31reportOwnership43% of all group employees were shareholders at 31.12.2024, with 52% of shareholders being women. — Per 31.12.2024 var 43 % av alle ansat...
2024-12-31reportStaff numbersGroup man-years fell from 407 in 2023 to 370 in 2024. — Artallarverk 370 407
2024-12-31reportCapitalised R&DThe company and group state they have no material research and development activities. — Selskapet og konsernet har ikke vesentlige aktiv...
2024-12-31reportRestructuringCost increases relate mainly to restructuring costs from capacity adjustments and structural changes. — omstillingskstnaderforbindesemedj...
Skiwo · company_events