MM Holdco AS

922 228 957 ↗Retail sale of cosmetic and toilet articles
identity
AS · est 2019OsloParent · 1 subsidiarywas NSH START II NR 249 AS →2019
Brreg · companies
Employees
CEO · since2019-05-03Jørgen Andreas Staff Lysdahl
Chair · since2019-05-03Sverre Birger Flåskjer
headcount series appears after two register changes
Roles from Brreg, shown for business contact only. No birth date is shown or exported (purpose limitation, GDPR Art. 6(1)(f)).
Brreg · company_people
3 registered roles
Daglig lederJørgen Andreas Staff Lysdahl Multiple boards2019-05-03
Styrets lederSverre Birger Flåskjer Multiple boards2019-05-03
StyremedlemJørgen Andreas Staff Lysdahl Multiple boards2019-05-03
NOK, amounts in thousands
20242025
Revenue
Operating result−64
Result before tax−64
Net result−64
Total assets51 642
Equity32 099
202020212022202320242025
Revenue
Operating result−32−71−64
Result before tax−32−71−64
Net result−32−71−64
Total assets37 54038 41551 642
Equity37 44032 16332 099
filed group accounts (konsernregnskap)
20242025
Revenue135 130
Operating result−10 378
Result before tax−15 611
Net result−13 924
Total assets58 971
Equity−20 394
202020212022202320242025
Revenue150 461175 078135 130
Operating result−4 950−4 577−10 378
Result before tax−7 401−7 916−15 611
Net result−8 855−9 253−13 924
Total assets83 97663 01158 971
Equity7 922−6 470−20 394
Regnskapsregisteret · company_revenue · FY2024 (company)
register ledger · money
2026-08-03regaccounts_filed: last_annual_accounts_year2024 -> 2025
owners
20242025
VARNER INVEST AS 1212
LAKA AS 22
NO MIEL AS 00
MM HOLDCO AS · self11
SOLHAUG RÅDGIVNING AS 00
THIM AS
KIÆR INVEST AS 00
202020212022202320242025
VARNER INVEST AS 121212121212
LAKA AS 222222
NO MIEL AS 111000
MM HOLDCO AS · self111
SOLHAUG RÅDGIVNING AS 000000
THIM AS 000
KIÆR INVEST AS 000000
Aksjonærregisteret · company_ownership · 2025 · both directions
stewards
202420252026
auditor ERNST & YOUNG AS 2026-06-23
accountant
2020202120222023202420252026
auditor ERNST & YOUNG AS 2026-06-23
accountant
Brreg · company_org_roles
tenders
No recorded tender wins.
Relevant open tenders — matched · NACE 47.750 ↔ CPV
subscribers sharpen matches with per-company keywords
open-tender matching (NACE ↔ CPV) awaits Intelligo's open-tenders view
Doffin/TED · company_tender_wins · 2026-08-19
hiring
No job ads on record in the last 12 months.
NAV Arbeidsplassen · company_job_ad_months
group · owns
MM Bidco AS 100%Retail sale of cosmetic and toilet articles
MM Holdco AS 0.8%
Aksjonærregisteret · company_ownership · 2025 · both directions
FY2024audit: No reservationsErnst & Young AS0 full-time equivalentssigned: Sverre Birger Faskjer, Jørgen Andreas Staff Lysdahl
Regnskapsregisteret (årsberetning) · company_annual_reports
19 notes from the report
Audit opinionErnst & Young AS issued an unmodified opinion on both the company and the group accounts.“gir selskapsregnskapet etrettvisende bilde avselskapetsfinansielle stillingper 31.desember”
Audit opinionThe auditor states the audit was conducted in accordance with the ISAs and that sufficient evidence was obtained.“Vihar gjennomfort revisjoneni samsvar med International Standards on Auditing (ISA-ene).”
OtherThe company was reclassified from an 'other entity' to a small entity in 2024, so no board report was prepared.“Selskapet har iregnskapsaret 2024 gatt fra a vaere klassifisert som et @vrig foretak til et lite foretak i”
OtherThe financial statements were approved by the board and the general manager on 23 April 2025.“Arsregnskapet er godkjent av styret og daglig leder 23.april 2025.”
Staff numbersThe parent had no man-years while the group averaged 23 man-years in 2024.“Gjennomsnittlig antall arsverk”
Related partyThe general manager of subsidiary Makeup Mekka AS has a loan of NOK 305,775 from the company at the official norm interest rate.“Daglig leder i Makeup Mekka AS har et lan iselskapet pa kr 305 775 som forrentes med normrentesats”
Related partyAll related-party transactions are stated to be part of ordinary operations and at arm's length.“transaksjoner er foretatt som del av den ordinaere virksomheten og til armlengdes priser.”
Loan or financingThe company has a NOK 19 million shareholder loan maturing in 2027, interest-free of instalments with accrued interest.“Selskapet har et lan fra aksjonaerer pa 19 mNOK pr. 31.12.2024. Lanet forfaller i 2027, er avdragsfritt og”
Loan or financingThe group was in breach of one or more financial covenants at 31 December 2024 and the loan was refinanced after the balance sheet date.“krav til arbeidskapital og begrensning pa investeringer.Konsernet var pr. 31.12.2024 ibrudd med ett eller”
Loan or financingA new agreement with the lender was entered into after the balance sheet date.“flere av de finansielle lanevilkarene. Etter balansedato er lanet refinansiert, og ny avtale med langiver er”
Loan or financingMakeup Mekka AS has a granted overdraft facility of NOK 13 million with NOK 11.5 million drawn at year-end.“Makeup Meka AS har pr. 31.12.2024 en innvilget kassekreditt p& 13 mNOK.Konsernet har et trekk p”
Pledge or guaranteeDebt is secured by pledges over inventory and operating equipment.“Balansefgrtverdi avpantsatte eiendeler”
Post balance sheet eventThe refinanced long-term loan runs to 30 December 2027 with quarterly instalments from 30 September 2025, and no other material events occurred after the balance sheet date.“Det har ikke vaert andre vesentlige hendelser etter balansedagen.”
ImpairmentCapitalised goodwill and trademarks in the group amounted to NOK 11.1 million at 31 December 2024, originating from the 2019 acquisition of Makeup Mekka AS.“Balansefort goodwill og merkevarer I MM Holdco Konsern utgjor 31.12.2024 11,1”
SubsidiaryThe 2019 acquisition of 100% of the shares identified trademark excess values of NOK 25.6 million and goodwill of NOK 69 million.“Bidco AS. Det ble ved oppkjopet av 100% av aksjene identifisert merverdier knyttet til”
SubsidiaryThe consolidated accounts include MM Holdco AS and companies over which it has controlling influence.“Konsernregnskapet inkluderer MM Holdco AS og selskaper som MM Holdco AS har bestemmende”
Share capitalThe company held 1,145 A-shares and 853 B-shares as treasury shares at year end, and all shares carry equal voting rights.“Selskapet eide ved arets slutt 1 145 A-aksjer og 853 B-aksjer av egne aksjer.”
OwnershipThe note lists the largest shareholders at 31 December 2024, headed by Equip Capital Fund I LP.“Oversikt over de storste aksjonaerene pr 31.12.2024:”
Deferred taxDeferred tax is calculated at 22% and the company has chosen not to recognise its deferred tax asset.“Utsatt skatt og utsatt skattefordel per 31. desember 2024 er beregnet med bruk av en skattesats pa 22%.”
register
registered 2019-02-15
Brreg · companies
register ledger · 30 events
2026-08-03regaccounts_filed: last_annual_accounts_year2024 -> 2025
2024-12-31reportAudit opinionErnst & Young AS issued an unmodified opinion on both the company and the group accounts. — gir selskapsregnskapet etrettvisende bilde av...
2024-12-31reportAudit opinionThe auditor states the audit was conducted in accordance with the ISAs and that sufficient evidence was obtained. — Vihar gjennomfort rev...
2024-12-31reportOtherThe company was reclassified from an 'other entity' to a small entity in 2024, so no board report was prepared. — Selskapet har iregnskap...
2024-12-31reportOtherThe financial statements were approved by the board and the general manager on 23 April 2025. — Arsregnskapet er godkjent av styret og da...
2024-12-31reportStaff numbersThe parent had no man-years while the group averaged 23 man-years in 2024. — Gjennomsnittlig antall arsverk
2024-12-31reportRelated partyThe general manager of subsidiary Makeup Mekka AS has a loan of NOK 305,775 from the company at the official norm interest rate. — Daglig...
2024-12-31reportRelated partyAll related-party transactions are stated to be part of ordinary operations and at arm's length. — transaksjoner er foretatt som del av d...
2024-12-31reportLoan or financingThe company has a NOK 19 million shareholder loan maturing in 2027, interest-free of instalments with accrued interest. — Selskapet har e...
2024-12-31reportLoan or financingThe group was in breach of one or more financial covenants at 31 December 2024 and the loan was refinanced after the balance sheet date. ...
2024-12-31reportLoan or financingA new agreement with the lender was entered into after the balance sheet date. — flere av de finansielle lanevilkarene. Etter balansedato...
2024-12-31reportLoan or financingMakeup Mekka AS has a granted overdraft facility of NOK 13 million with NOK 11.5 million drawn at year-end. — Makeup Meka AS har pr. 31.1...
2024-12-31reportPledge or guaranteeDebt is secured by pledges over inventory and operating equipment. — Balansefgrtverdi avpantsatte eiendeler
2024-12-31reportPost balance sheet eventThe refinanced long-term loan runs to 30 December 2027 with quarterly instalments from 30 September 2025, and no other material events oc...
2024-12-31reportImpairmentCapitalised goodwill and trademarks in the group amounted to NOK 11.1 million at 31 December 2024, originating from the 2019 acquisition ...
2024-12-31reportSubsidiaryThe 2019 acquisition of 100% of the shares identified trademark excess values of NOK 25.6 million and goodwill of NOK 69 million. — Bidco...
2024-12-31reportSubsidiaryThe consolidated accounts include MM Holdco AS and companies over which it has controlling influence. — Konsernregnskapet inkluderer MM H...
2024-12-31reportShare capitalThe company held 1,145 A-shares and 853 B-shares as treasury shares at year end, and all shares carry equal voting rights. — Selskapet ei...
2024-12-31reportOwnershipThe note lists the largest shareholders at 31 December 2024, headed by Equip Capital Fund I LP. — Oversikt over de storste aksjonaerene p...
2024-12-31reportDeferred taxDeferred tax is calculated at 22% and the company has chosen not to recognise its deferred tax asset. — Utsatt skatt og utsatt skatteford...
2023-12-31reportAudit opinionErnst & Young AS audited the company and group accounts for 2023 and issued an unmodified opinion, signed in Oslo 12 June 2024. — Viharre...
2023-12-31reportAudit opinionThe auditor states the board's report is consistent with the financial statements and contains the legally required information. — Vihari...
2023-12-31reportGoing concernThe board confirms the going concern assumption in accordance with section 3-3a of the Accounting Act and describes the company and group...
2023-12-31reportOwnershipEquip Capital Fund I LP holds 78 001 shares, 75,2 % of the company, and is the ultimate owner of the group. — Equip Capital Fund 1 LP Ak...
2023-12-31reportOwnershipThe board report names Equip Capital Fund I LP as the ultimate owner of the company and group. — selskapet/konsernet er Equip CapitalFund...
2023-12-31reportShare capitalThe company bought treasury shares in 2023 and held 1 145 A-shares and 853 B-shares at year end; all shares carry equal voting rights. — ...
2023-12-31reportDividendNo dividend is proposed; the board proposes that the after-tax loss of NOK 71 490 be charged to other equity. — Styret foreslar at selska...
2023-12-31reportRelated partyThe group carried out several related-party transactions, stated to be on arm's length terms and part of ordinary operations. — Gruppen h...
2023-12-31reportRelated partyThe company borrowed from its subsidiary to finance the purchase of its own shares, and debt was settled by group contribution. — b) Lan ...
2023-12-31reportRelated partyThe managing director has a loan from the company of NOK 305 775, interest-bearing at the official norm rate, interest-only and due 28.08...
Skiwo · company_events