AS · est 2016BærumParent · 4 subsidiarieswas ATHOMSTART INVEST 153 AS →2017
Brreg · companies
headcount series appears after two register changes
Roles from Brreg, shown for business contact only. No birth date is shown or exported (purpose limitation, GDPR Art. 6(1)(f)).
Brreg · company_people
2 registered roles
| Daglig leder | Christian Sogn Iversen Multiple boards Serial CEO | 2021-02-03 | |
| Styrets leder | Christian Sogn Iversen Multiple boards Serial CEO | 2022-02-24 |
NOK, amounts in thousands
| 2024 | 2025 | ||
|---|---|---|---|
| Revenue | |||
| Operating result | −427 | ||
| Result before tax | 14 691 | ||
| Net result | 11 459 | ||
| Total assets | 92 928 | ||
| Equity | 61 358 |
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | ||
|---|---|---|---|---|---|---|---|
| Revenue | |||||||
| Operating result | −427 | ||||||
| Result before tax | 14 691 | ||||||
| Net result | 11 459 | ||||||
| Total assets | 92 928 | ||||||
| Equity | 61 358 |
Regnskapsregisteret · company_revenue · FY2025 (company)
register ledger · money
| 2026-07-18 | reg | accounts_filed: sisteInnsendteAarsregnskap | 2024 -> 2025 |
| 2024 | 2025 | ||
|---|---|---|---|
| BIDCO PLAY AS | 100 | 100 | — |
| KIR AS | — | — | — |
| INCREMENT CAPITAL AS | — | — | — |
| CSI INVEST AS | — | — | — |
| MEDO AS | — | — | — |
| SING AS | — | — | — |
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | ||
|---|---|---|---|---|---|---|---|
| BIDCO PLAY AS | — | — | 100 | 100 | 100 | 100 | — |
| KIR AS | 38 | 38 | — | — | — | — | — |
| INCREMENT CAPITAL AS | 38 | 38 | — | — | — | — | — |
| CSI INVEST AS | 1 | 1 | — | — | — | — | — |
| MEDO AS | 0 | 0 | — | — | — | — | — |
| SING AS | 0 | 0 | — | — | — | — | — |
Aksjonærregisteret · company_ownership · 2025 · both directions
register ledger · owners
| 2022-12-31 | own+ | BIDCO PLAY AS acquired 100.0 pct | |
| 2022-12-31 | own− | INCREMENT CAPITAL AS exited (held 37.8 pct) | |
| 2022-12-31 | own− | KIR AS exited (held 59.2 pct) |
| 2024 | 2025 | 2026 | |
|---|---|---|---|
| auditor BDO AS 2026-06-23 | ● | ||
| accountant NORSK REGNSKAP AS 2026-06-23 | ● |
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | |
|---|---|---|---|---|---|---|---|
| auditor BDO AS 2026-06-23 | ● | ||||||
| accountant NORSK REGNSKAP AS 2026-06-23 | ● |
Brreg · company_org_roles
No recorded tender wins.
Relevant open tenders — matched · NACE 68.110 ↔ CPVsubscribers sharpen matches with per-company keywords
open-tender matching (NACE ↔ CPV) awaits Intelligo's open-tenders view
Doffin/TED · company_tender_wins · 2026-08-14
No job ads on record in the last 12 months.
NAV Arbeidsplassen · company_job_ad_months
Group revenue kr 553.8MGroup net kr 26.9MTenders won 0Rolled up across the parent + 4 subsidiaries — Sprell Butikk AS alone is kr 298.2M.
rollup estimate · filed konsernregnskap not yet in Intelligo
| Sprell Butikk AS | 100% | Retail sale of games and toys | kr 298.2M |
| Sprell AS | 100% | Retail sale of games and toys | kr 8.94M |
| Pluss+ AS | 100% | Wholesale of other household goods | kr 208.3M |
| Riktige Leker AS | 96.6% | Retail sale of games and toys | kr 38.3M |
Aksjonærregisteret · company_ownership · 2025 · both directions
This company's annual report has not been read yet. The filed figures above come from the accounts form; everything the board wrote around them is in the PDF, which is read on request.
Regnskapsregisteret (årsberetning) · company_annual_reports
registered 2016-12-08
Brreg · companies
register ledger · 4 events
| 2026-07-18 | reg | accounts_filed: sisteInnsendteAarsregnskap | 2024 -> 2025 |
| 2022-12-31 | own+ | BIDCO PLAY AS acquired 100.0 pct | |
| 2022-12-31 | own− | INCREMENT CAPITAL AS exited (held 37.8 pct) | |
| 2022-12-31 | own− | KIR AS exited (held 59.2 pct) |
Skiwo · company_events