AS · est 2016OsloParent · 3 subsidiarieswas BRITE AS →2020
Brreg · companies
headcount series appears after two register changes
Roles from Brreg, shown for business contact only. No birth date is shown or exported (purpose limitation, GDPR Art. 6(1)(f)).
Brreg · company_people
6 registered roles
| Daglig leder | Kristine Eikenes Multiple boards | 2020-08-20 | |
| Styrets leder | Sindre Kaare Beyer Multiple boards | 2023-06-03 | |
| Styremedlem | Hanne Gilje Sekse Multiple boards | 2023-06-03 | |
| Styremedlem | Jan Gunnar Stensaker Multiple boards | 2023-06-03 | |
| Styremedlem | Ingrid Holstad Multiple boards | 2023-06-03 | |
| Styremedlem | Kaare Øystein Trædal Multiple boards | 2023-06-03 |
NOK, amounts in thousands
| 2024 | 2025 | ||
|---|---|---|---|
| Revenue | 62 | 2 276 | |
| Operating result | −46 | −1 309 | |
| Result before tax | −4 614 | −2 532 | |
| Net result | −3 969 | −1 723 | |
| Total assets | 47 772 | 46 487 | |
| Equity | 744 | 651 |
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | ||
|---|---|---|---|---|---|---|---|
| Revenue | 62 | 2 276 | |||||
| Operating result | −46 | −1 309 | |||||
| Result before tax | −4 614 | −2 532 | |||||
| Net result | −3 969 | −1 723 | |||||
| Total assets | 47 772 | 46 487 | |||||
| Equity | 744 | 651 |
Regnskapsregisteret · company_revenue · FY2025 (company)
register ledger · money
| 2026-07-21 | reg | accounts_filed: sisteInnsendteAarsregnskap | 2024 -> 2025 |
| 2024 | 2025 | ||
|---|---|---|---|
| TRY AS | 100 | 100 | — |
| TRY RÅD AS | — | — | — |
| ROCKSTUFF AS | — | — | — |
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | ||
|---|---|---|---|---|---|---|---|
| TRY AS | 50 | 53 | 100 | 100 | 100 | 100 | — |
| TRY RÅD AS | 47 | 47 | — | — | — | — | — |
| ROCKSTUFF AS | 3 | — | — | — | — | — | — |
Ownership chain · ultimate → thisFERD HOLDING AS 100% →FERD AS 100% →FERD VEKSTPARTNER AS 100% →TRY HOLDING AS 55% →TRY AS 100% →self
Aksjonærregisteret · company_ownership · 2025 · both directions
register ledger · owners
| 2022-12-31 | own− | TRY RÅD AS exited (held 46.6 pct) |
| 2024 | 2025 | 2026 | |
|---|---|---|---|
| auditor PRICEWATERHOUSECOOPERS AS 2026-06-23 | ● | ||
| accountant — |
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | |
|---|---|---|---|---|---|---|---|
| auditor PRICEWATERHOUSECOOPERS AS 2026-06-23 | ● | ||||||
| accountant — |
Brreg · company_org_roles
No recorded tender wins.
Relevant open tenders — matched · NACE 70.200 ↔ CPVsubscribers sharpen matches with per-company keywords
open-tender matching (NACE ↔ CPV) awaits Intelligo's open-tenders view
Doffin/TED · company_tender_wins · 2026-08-18
No job ads on record in the last 12 months.
NAV Arbeidsplassen · company_job_ad_months
Group revenue kr 137MGroup net kr -1.24MTenders won 0Rolled up across the parent + 3 subsidiaries — Try Dig AS alone is kr 120.6M.
rollup estimate · filed konsernregnskap not yet in Intelligo
| Try Dig AS | 95% | Computer programming activities | kr 120.6M |
| 51.0% | |||
| Adnuntius Norway AS | 50% | Other content distribution activities | kr 14.2M |
| Syng Teknologisk AS | 25% | ||
| 20% | |||
| Adnuntius AS | 9.4% | ||
| Fyr Technologies AS | 7.4% | ||
| Cavai AS | 6.3% | ||
| Lørn AS | 2.6% | ||
| Marketer.Com AS | 1.5% | ||
| Vergence AS | 0.2% |
Aksjonærregisteret · company_ownership · 2025 · both directions
FY2025audit: No reservationsPricewaterhouseCoopers AS1 full-time equivalentsigned: Sindre Kaare Beyer, Ingrid Holstad, Hanne Gilje Sekse, Jan Gunnar Stensaker, Kaare Øystein Trædal, Kristine Eikenes
Regnskapsregisteret (årsberetning) · company_annual_reports
16 notes from the report
| Audit opinion | PricewaterhouseCoopers AS, by Marius Thorsrud, issued an unmodified audit opinion stating the accounts comply with the Norwegian Accounting Act and good accounting practice. | “med regnskapslovens regler og god regnskapsskikk i Norge.” |
| Ownership | TRY AS holds 100 % of the shares and votes in TRY Pluss AS. | “TRY AS 100 000 100,0 100,0” |
| Share capital | Share capital consists of 100 000 ordinary shares of NOK 0.3, total NOK 30 000. | “Aksjekapitalen i TRY Pluss AS pr. 31.12 bestar av:” |
| Staff numbers | The company employed one full-time equivalent in 2025. | “Selskapethari 2025 sysselsatt 1arsverk.” |
| Remuneration | The managing director is employed by TRY AS and received no remuneration from TRY Pluss AS for the CEO role. | “Daglig leder er ansatt i TRY AS og har ikke mottatt honorar fra TRY Pluss AS for sin rolle som Daglig leder.” |
| Related party | The parent company TRY AS has granted a loan of TNOK 1 000 to the managing director of TRY Pluss AS. | “Morselskapet TRYAS har ytt lan pa TNOK 1 ooo til fordel for daglig lederiTRYPluss AS.Lanet forrentes til” |
| Pledge or guarantee | No security has been provided in favour of the managing director or board members. | “Det er ikke stillet sikkerhet til fordel for daglig leder eller styremedlemmer.” |
| Pledge or guarantee | The company is jointly and severally liable for the group's drawings under the group account scheme, with a total credit facility of NOK 80 million. | “Selskapeter solidarisk ansvarligfor trekkkonsernethar gjortikonsernkontoordningen.” |
| Related party | Interest cost to group companies under the group account scheme was NOK 2 803 233 in 2025 (2024: NOK 2 898 263). | “konsern ifm konsernkontoordningen utgjorde i 2025 NOK2 803 233 (2024: NOK 2 898 263)” |
| Related party | The company received group contribution of NOK 3 089 592 in 2025 (2024: NOK 2 932 141). | “Mottatt konsernbidrag 3 089 592 2 932 141” |
| Other | TRY Pluss AS merged in 2025 with its wholly owned subsidiary Mars Brand Strategy AS as a simplified parent-subsidiary merger under the Companies Act § 13-23. | “TRYPlus AS fusjonertei 2025 med sitt heleide datterselskap Mars Brand Strategy AS (org.nummer 923 803” |
| Sale process | The shares in Calt AS were sold in 2025 with an accounting gain of NOK 1 841 512. | “Aksjene i Calt AS er solgt i 2025 med en regnskapsmessig gevinst pa kr 1 841 512.” |
| Impairment | Write-down of other financial fixed assets amounted to NOK 707 635 in 2025 (NOK 2 898 263 in 2024). | “Annen rentekostnad Nedskrivning av andre finansielle anleggsmidler 2 803 327 707 635 1 669 970 2 898 263” |
| Deferred tax | A deferred tax asset of NOK 128 546 (22 %) was recognised in 2025. | “Utsatt skatt/skattefordel(22 %) -128 546 o 128 546” |
| Other | Goodwill arising from the subsidiary merger has a book value of NOK 2 172 071 at 31.12.2025 and is amortised over five years. | “Bokfort verdi 31.12.2025 2 172 071” |
| Loan or financing | A convertible loan to Cavai AS of NOK 2 178 000 is classified as other receivables. | “Konvertibelt lan til Cavai AS utgjor kr 2 178 000 og er klassifisert som andre fordringer.” |
registered 2016-09-03
Brreg · companies
register ledger · 18 events
| 2026-07-21 | reg | accounts_filed: sisteInnsendteAarsregnskap | 2024 -> 2025 |
| 2025-12-31 | report | Audit opinion | PricewaterhouseCoopers AS, by Marius Thorsrud, issued an unmodified audit opinion stating the accounts comply with the Norwegian Accounti... |
| 2025-12-31 | report | Ownership | TRY AS holds 100 % of the shares and votes in TRY Pluss AS. — TRY AS 100 000 100,0 100,0 |
| 2025-12-31 | report | Share capital | Share capital consists of 100 000 ordinary shares of NOK 0.3, total NOK 30 000. — Aksjekapitalen i TRY Pluss AS pr. 31.12 bestar av: |
| 2025-12-31 | report | Staff numbers | The company employed one full-time equivalent in 2025. — Selskapethari 2025 sysselsatt 1arsverk. |
| 2025-12-31 | report | Remuneration | The managing director is employed by TRY AS and received no remuneration from TRY Pluss AS for the CEO role. — Daglig leder er ansatt i T... |
| 2025-12-31 | report | Related party | The parent company TRY AS has granted a loan of TNOK 1 000 to the managing director of TRY Pluss AS. — Morselskapet TRYAS har ytt lan pa ... |
| 2025-12-31 | report | Pledge or guarantee | No security has been provided in favour of the managing director or board members. — Det er ikke stillet sikkerhet til fordel for daglig ... |
| 2025-12-31 | report | Pledge or guarantee | The company is jointly and severally liable for the group's drawings under the group account scheme, with a total credit facility of NOK ... |
| 2025-12-31 | report | Related party | Interest cost to group companies under the group account scheme was NOK 2 803 233 in 2025 (2024: NOK 2 898 263). — konsern ifm konsernkon... |
| 2025-12-31 | report | Related party | The company received group contribution of NOK 3 089 592 in 2025 (2024: NOK 2 932 141). — Mottatt konsernbidrag 3 089 592 2 932 141 |
| 2025-12-31 | report | Other | TRY Pluss AS merged in 2025 with its wholly owned subsidiary Mars Brand Strategy AS as a simplified parent-subsidiary merger under the Co... |
| 2025-12-31 | report | Sale process | The shares in Calt AS were sold in 2025 with an accounting gain of NOK 1 841 512. — Aksjene i Calt AS er solgt i 2025 med en regnskapsmes... |
| 2025-12-31 | report | Impairment | Write-down of other financial fixed assets amounted to NOK 707 635 in 2025 (NOK 2 898 263 in 2024). — Annen rentekostnad Nedskrivning av... |
| 2025-12-31 | report | Deferred tax | A deferred tax asset of NOK 128 546 (22 %) was recognised in 2025. — Utsatt skatt/skattefordel(22 %) -128 546 o 128 546 |
| 2025-12-31 | report | Other | Goodwill arising from the subsidiary merger has a book value of NOK 2 172 071 at 31.12.2025 and is amortised over five years. — Bokfort v... |
| 2025-12-31 | report | Loan or financing | A convertible loan to Cavai AS of NOK 2 178 000 is classified as other receivables. — Konvertibelt lan til Cavai AS utgjor kr 2 178 000 o... |
| 2022-12-31 | own− | TRY RÅD AS exited (held 46.6 pct) |
Skiwo · company_events